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"If the circus is coming to town and you
paint a sign saying "Circus Coming to the Fairground Saturday,"
that's advertising. If you put the sign on the back of an elephant,
that's promotion. If the elephant walks through the mayor's
flower bed, that's publicity. And if you get the mayor to laugh
about it, that's public relations. If the town's citizens go
to the circus, you show them the many entertainment booths,
explain how much fun they'll have at the booths, and ultimately,
they spend a lot at the circus, that's sales." Unknown
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Growing
your business through
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AMPR can provide effective and affordable communication tools to
improve just about any marketing or PR aspect of your business.
Some of our marketing and communications services include:
Marketing Communications
Copywriting
Marketing literature is one of the best ways to reach your customers
and motivate them to act. AMPR's approach to marketing literature
is to write clear, easy to understand copy that talks directly to
your market, and that provides them with specific information needed
to make informed decisions.
Customer Relationship Marketing
CRM is a practice that encompasses all marketing activities directed
toward establishing, developing, and maintaining successful customer
relationships. The focus of relationship marketing is on developing
long-term relationships and improving corporate performance through
customer loyalty and customer retention.
Direct Mail (DM) campaigns
AMPR can create and implement any number of direct communications
with carefully targeted individual consumers to obtain an immediate
response.
E-marketing
AMPR is skilled in setting up and administering a process for
you to deliver your latest communication straight into the electronic
mailbox of your customer. This is a low-cost, highly effective option
that achieves immediate results. Read more...
Marketing Plans
AMPR can create or revise the written document or blueprint for implementing
and controlling an organisation's marketing activities related to
a particular marketing strategy. Marketing plans are an invaluable
framework for implementing and controlling your marketing activities.
Market Research
AMPR will establish the information necessary for improving project
performance by surveying the industry. Market research may also reveal
new or more economic materials, systems and methods for incorporation
in the scope of work.
Newsletters
An excellent and low-cost forum for ongoing communication with
a target group. Whether it is in print or electronic format, AMPR
can create and implement the distribution of your news about services,
products and current events.
Promotions
All your below the line promotional needs, including trade fairs,
competitions, celebrity endorsements, speaking engagements and more,
with the aim of stimulating demand for your product or service.
Sponsorship Co-ordination
Trade Marks, Copyright and Intellectual Property
Internal Communications
Message Development
Strategy Development and Implementation
Marketing Collateral
Andrea is able to develop a corporate image program for
your company from a simple logo to the company's entire marketing
portfolio including your online strategies. Your marketing collateral
might include:
Some links are clickable
Logo development
Posters [1] and [2]
Business Cards
Letterheads and With Compliments Slips
Certificates
PowerPoint Templates
Signage
Annual Reports
Brochures and Flyers
Direct Marketing Collateral
Training Manuals
Member Kits & Welcome Packs
Invitations
Promotional Product Design
AMPRs services include writing and collating all marketing collateral,
as well as sourcing images and creating a comprehensive print brief.
Andrea has a considerable network of print designers who are experienced
in all aspects of design, print and production. Andrea will oversee
the whole process ensuring what you receive is exactly what you envisaged
on time and on budget.
Please feel free to get in touch so that
we might better be able to describe the benefits our services could
have for your business.
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